AppICU was conceptualized years ago. It started as an idea for a TMS consulting practice. It spent some time (in my head) as the name of a new business. I suppose it is fitting that the name finally makes its first public appearance as the title for my blog. If you are a marketer, which was my primary responsibility for the last ten years, it is almost impossible to find the time or energy to blog about products that you are already marketing. If it is such a great blog idea, why isn’t it a whitepaper or submitted for publishing? Do you blog to bash competitors products? Do you blog to brag about your cool new product/service? Do you blog to become famous? My goal is to help provide guidance to the buyers of application acceleration solutions or solid state storage by providing clarity where there is chaos. Along the way, I hope to influence the companies that develop and market to these buyers.
The market for application acceleration and solid state storage is well served by a variety of other writers/bloggers and analysts. You won’t find anyone promoting the solid state storage industry better than Zsolt Kerekes at StorageSearch.com. Zsolt publishes more original content about SSD than anyone I know. Without his independent view of the market, SSD buyers would be lost. If you are looking for analysts who know their stuff when it comes to SSD I encourage you to follow: Jeff Janukowicz at IDC, Joseph Unsworth at Gartner, Greg Schulz at StorageIO, Robin Harris at Storage Mojo, Ray Luchessi at Silverton Consulting, Jeff Boles at Taneja Group, and George Crump at Storage Switzerland. These guys all suffer through endless hours of vendor fluff to distill nuggets of useful information to pass on to their customers/readers.
Welcome to my blog. I hope it adds to the discourse and proves to be a good use of your time.